Mid-afternoon is also a time of high engagement. Weekend lie-ins, brunches, and hangovers mean users are on their phones in the late morning. Lunch hours and the end of the day are also peak hours for Instagram activity.ĩ – 11 pm EST catches European Instagram users at the end of their workday, and the majority of the United States users on their lunch breaks, which is great for businesses with a global audience. Weekdays tend to see the majority of users online during the morning commute. If you have a brand new account, use the time zone that most of your target audience is in! If you’re targeting the entire world, use EST as it’s a good balance between the US (which has the largest number of users) and Europe. Go to the “Audience” tab and see what your top audience locations are Make sure you have an Instagram business accountĤ. So, how do you know where your largest followers come from? Here’s how:ġ. More on Instagram’s algorithm later on in this article. This increases engagement and pushes it further up to other followers. So, when you post based on the timezone of your primary audience, it gets shown to a lot of people soon after you publish it. Why? Instagram tends to prioritize posts based on how much engagement it receives soon after it is posted. If you already have followers, use the time zone that most of your followers are in for most of your posts. However, it also depends on what your followers want.

This applies to your own Instagram marketing strategy if you have a US-focused Instagram account. When To Post On Instagram Monday to FridayĪ lot of advice online on when to post on Instagram is US-centric.

Best time to post a reel on instagram